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Randi Zuckerberg, entrepreneur, spokesperson for Facebook, and Mark Zuckerberg’s sister, recently released a new cryptocurrency ad campaign in a hilarious tribute to famous singer Adele’s song ‘Hello.’
Adele-Themed Crypto Song
OKCoin’s new ad features Randi Zuckerberg in a fur-collared cardigan, sort of like the one Adele wore in her ‘Hello’ video, lip-syncing to a crypto-themed version of the same song. The lyrics, however, were modified on the tunes of crypto and DeFi.
“Hello, it’s me. Would you like to learn exchanging cryptocurrency? We’ll go over everything cause you’ve got coins from different blockchains and want to do some trading (sic),” reads the edited lyrics.
Randi, while sharing the video, said the world of crypto should be “welcoming” instead of being intimidating.
“Music video! b/c community should be FUN, crypto should be welcoming not intimidating & why not? (sic),” she added.
🎶🎶 Hello – it’s me 🎶🎶
Music video! b/c community should be FUN, crypto should be welcoming not intimidating & why not?!?! @thehugxyz we believe in working hard AND enjoying this crazy amazing moment we’re in. Best way to support creators is to be creators! Apologies Adele 🤣 pic.twitter.com/GHKRCK8J7z
— randizuckerberg.eth (@randizuckerberg) February 17, 2022
Bringing More Women in Crypto
Zuckerberg, who formerly worked in Facebook’s marketing department, currently serves as inaugural ‘brand advisory council member’ at Okcoin, where she’s tasked with getting more women into crypto. OKcoin stated that the latest ad is part of its mission to encourage women to explore DeFi and cryptocurrencies. This is not the first time Randy had dabbled with music videos. Earlier in 2008, she did an Apple iPhone music video inspired by a Pussycat Dolls song called ‘Don’t you wish your cellphone was hot like me.’